ProductCamp.LA Was a Success!

Los Angeles hosted its first ProductCamp this month and by all accounts the event was a success! Despite being held on the rainiest weekend in 3 years, we had a full house 200 digital product managers and entrepreneurs join us.  The event was jointly hosted by Shopzilla and Fandango who […]

The Artisan & The Opportunist

What is likely to happen if an engineer starts a consulting business? What if the person were in business development instead? I’ve seen this story play out more than a handful of times and the pattern has become predictable. To illustrate the outcomes, I’ve written a fable: Once upon a […]

Why Are Some People Lucky?

Why are some entrepreneurs luckier than others? You are not imagining it-some people truly do have better, more predictable outcomes than others. Some serial entrepreneurs may have several successful hits in a row, and others may struggle through several businesses and never get traction. The popular thought is that if […]

Web 3.0 Has Already Begun

This article was originally published in ACM Interactions Journal, Sept 2013. A lot has changed since the release of Apple’s first iPhone in 2007. We have witnessed a profound shift in user behavior, away from desktop computers in favor of new form-factor devices. The enabling technology has also brought about […]

4 Steps to Higher Conversion Rates

This article was originally posted on Inc.com. Imagine you could increase your website’s sales volume by 20 to 30 percent without spending an additional dime on traffic acquisition. And now imagine how much you could grow your business if your margins allowed you a higher cost-per-click (CPC) or cost-per-thousand-impressions (CPM) […]

Inbound vs Outbound Marketing

This article was originally posted on Inc.com. As recently as a few years ago, online marketing meant one thing: search marketing. And there were only two flavors of search marketing: search engine marketing (SEO) or paid search (PPC). Today, there are seven distinct online channels that can be leveraged as […]