I went back to SXSW this year to present on the topic of Startup Opportunity Evaluation with Sonya (co-author). We’ve continued to work on developing and refining the strategy frameworks first introduced in The Smarter Startup book, and this was our first opportunity to discuss these new frameworks in public.
The talk was well received and we received universally positive feedback both in person and on twitter. Below is our slide deck and a few video clips from our talk:
In this video I discuss the Startup Heuristics model:
In this video segment, I’m discussing a systematic approach for ideation and evaluation: