The Smarter Startup

By Neal Cabage & Sonya Zhang, Pearson Publishing

The Smarter Startup was published and debuted at SXSW in 2013. The book provides a comprehensive look at why some startups succeed while others fail, and how to have a more predictably successful outcome. Written by Neal Cabage and Sonya Zhang, PhD, and published by NewRiders, a division of Pearson, the book is available online and at major bookstores.

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“The authors skillfully portray the activities that are necessary to move from a great idea to a great online product or service. Their advice should be valuable to entrepreneurs of all stripes.”

Thomas Horan

Professor and Dean
Claremont Graduate University

“You’ll be shocked by how much better your startup will become when you study entrepreneurship. This book will show you how.”

Andrew Warner


The book debuted and sold out at SXSW! Check out a video of the festivities. →


Book signing at SXSW 2013

Barnes & Noble, Portland, Or