Sometimes people create a startup because they have an idea and they want to bring it to life.  Sometimes, it goes the other direction and you know you want to create something but you don’t know where to start.  When that’s the case, you might look at what already exists around you but those are […]

  When you’re exploring new product or business ideas, the early stages are full of uncertainty and incomplete data. In situations like this, formal analysis is often impractical. That’s where heuristics — simple rules of thumb grounded in experience — can help you assess opportunities more intelligently and avoid common pitfalls. Heuristics are commonly used […]

You are not imagining it — some people truly do have better, more predictable outcomes than others. Some serial entrepreneurs may have several successful hits in a row, and others may struggle through several businesses and never get traction. The popular thought is that if you work hard, you will succeed. This may be true […]