Product Brief Template

  • Summary – Short 2-3 sentence summary of what the project or initiative is.
  • Discussion – A deeper discussion of 1-5 paragraphs that really gets into the nuance of the initiative or project.
  • Design – Related wireframes or design elements that articulate the user experience.
  • Requirements – A list of product requirements (user stories or otherwise) that outline the particulars of the initiative
  • Ownership – Using the DACI model, who is driving, approving, contributing, and informed?
  • Resources – A list of links to various resources such as decks, spreadsheets, design files, or otherwise, that are important for this initiative or project.