Defining Product Strategy
Product strategy defines the long-term direction of a product and the principles that guide decision-making over time. It serves as the bridge between business strategy and product execution, ensuring that teams are solving the right problems for the right customers in a way that supports the company’s goals. Without a clear product strategy, product teams […]
Creating a Product Vision
A product vision describes what a product is ultimately meant to become and the impact it is intended to have. It serves as a long-term north star, typically spanning three to five years, that aligns teams around a shared direction and purpose. While the concept sounds simple, crafting a strong product vision is deceptively difficult. […]
Creating New Value
Why do some products succeed spectacularly while others fail to gain traction? While there are many contributing factors such as timing, execution, competition, and product-market fit, at the most fundamental level success comes down to whether a product creates meaningful value for the market it serves. Creating value can be difficult to reason about because […]
Business Model Archetypes
The Business Model Archetypes are seven fundamental business “personalities” upon which any business model can be developed. By providing the context of all available models, it becomes easier to see how businesses relate and directions in which businesses can pivot. In this article, I describe the model and the archetypes, that I first introduced in […]