The Product Charter is similar to a project charter but assumes a different ownership model and end-goal – and thus a different set of inputs and outputs.

A product is a solution to a common problem that can be taken to market.  It can be tangible or intangible. It can be for something that satisfies a practical need or an emotional desire.  At its core, it is a generalized solution to a common problem, that can be produced at scale

Too many teams struggle with the nuanced differences between Product Manager, Product Owner, Program Manager, and Project Manager.  To that end, I’ve created this chart to capture the key differences between them. 

Product Management is fundamentally about understanding the needs and desires of the customer segment you’re serving, figuring out the right product to build to optimally address those needs, and working with developers and designers to continually build and refine that product to ensure its maximally successful in the market. 

Los Angeles hosted its first ProductCamp this month and by all accounts the event was a success! Despite being held on the rainiest weekend in 3 years, we had a full house 200 digital product managers and entrepreneurs join us.  The event was jointly hosted by Shopzilla and Fandango who share a floor in West […]